This project was saying at creating an entirely different product in an oversaturated market. However, instead of creating an entirely new product, I decided to rebrand an existing one to work differently. I took liquid bandage, a product sold in the first-aid aisle, and re-envisioned it for use in the beauty industry. Instead of marketing it as first aid, I presented it as something one could put over blemishes before applying makeup. Please contact me if you'd like more information on this project!