Peloton Digital Media Concept:
"Top 10 Reasons WE ALL Hate The Gym"
The Background: Peloton is an interactive home exercise system that allows people from all over to join cycling classes at once. They haven’t always had the best impression in the media, but through our digital advertising campaign, we will show the benefits of owning a Peloton to those who know they want to exercise but really hate going to the gym.
The Objective: We want to show people that wouldn’t buy a Peloton and also hate going to the gym, but like to workout that the right solution is to buy a Peloton.
The Main Event: Peloton will make a worldwide call to people with gym memberships across the world to tell them what the most annoying parts about going to the gym on a regular basis. This will be made on Peloton social media pages like Instagram, Twitter, Facebook, and Snapchat. Gym members will submit responses to Peloton using #TheGymSucks on Facebook, Twitter, Instagram, and Snapchat. Peloton will then release the list collaborated with Buzzfeed for the world to see and relate to.
https://www.buzzfeed.com/rachelpollack/top-10-reasons-why-we-hate-going-to-the-gym-9aonx70s4w?utm_source=dynamic&utm_campaign=bfsharecopy